Golden Hour Festival to take place at newly owned and renovated Mustang Drive-In

GOLDEN HOUR Members of the Toronto based band The Sadies, from left Dallas Good, Sean Dean, Mike Belitsky and Travis Good will be at the first ever, in-your-car Golden Hour Festival happening Sept. 5 and 6 2020 at the newly renovated Mustang Drive-In. (




The newly renovated Mustang Drive-In near Bloomfield will be host to the inaugural edition of Golden Hour, a first-of-its-kind small county festival featuring some of the best Canadian independent musical acts with a big city heart which will take place Sept. 5 and 6 2020.

A two-day local ticket pre-sale in Prince Edward County began at 10 a.m. on July 28th via local blog Life au Lait, with the Indie88 Superfriends hosting a one day pre-sale beginning at 10 a.m. on July 30th.

The general public sales begin on July 31st at 10 a.m. via Ticket prices range from $160-$250 and are per vehicle, with a maximum vehicle occupancy of five. 

The event takes place Sept. 5 and 6 and gates open each day at 6:30 p.m. with music starting as the sun begins to set. 

“Golden Hour is committed to ensuring female representation is at the forefront of our festival both on and off the stage” explains event co-producer Tai Notar in a statement. “Each artist joining us has a lively and unique energy which we’re thrilled to present.” 

Saturday’s line-up features well-loved county-local Annelise Noronha, punk-rock alt-county foursome The Sadies and the incredible JUNO award-winning Americana noir headliner duo Whitehorse. 

Sunday’s magic begins with a local contest winner, facilitated by Picton heritage venue The Regent Theatre, in the spotlight, followed by JUNO award-winning dream-poppers Dizzy who are celebrating their July release The Sun and Her Scorch, and the festival closes with straight-outta-quarantine Montreal band Stars, whose 20-year career has filled up many souls with their heart-on-your-sleeve indie rock. 

“This event is all about partnerships,” Jennifer Ivanovs, event co-producer adds in a statement. “The artists, our staff and the local PEC businesses we are looking to support are thrilled to find a way to bring back live music safely. We’re looking to create the sense of community from festivals we miss the most, even if it’s from 6 feet apart and in your car.”

Local teenage entrepreneurs will be a component in the Golden Hour merchandise tent. Pre-order your Golden Hour merchandise with your tickets and have it custom tie-dyed on-site with limited quantities available. 

The Mustang Concession Stand will be open with all your classic concession favourites and a curated Food Truck Corner will be announced this August on the Golden Hour Facebook & Instagram to additionally cater to your in-car experience. 

The intimate site hosts a reduced capacity of approximately 150 vehicles and is zoned according to your ticket tier purchase. Each zone will have a dedicated arrival time. Attendees can enjoy live music from the comfort and safety of their car with particular attention being paid to health and safety during the COVID-19 pandemic. Bathrooms will be sanitized every 30 minutes and all festival staff who are interacting with the public will be outfitted with PPE. Social distancing markers are all over the site for lining up with ease. Complete measures are outlined at the Golden Hour website.

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